Atlantic Records did Sean Paul a big favor when they dropped him a couple years ago. The experience only helped him prove that his brand is strong regardless of label affiliation. Sean Paul and his 11 million Facebook fans don’t need a major cosign to make hits or get booked on big shows. And right now the Dutty yute is kinda killing it.
Ten years after he topped the Billboard pop charts with “Temperature” in 2006, the dancehall star returned to the top spot this year via “Cheap Thrills.” It was a collaboration with Sia that was the biggest song in the U.S.A. for much of this crazy summer of 2016, when the entire music scene felt like one big tropical house party. Meanwhile in Jamaica, Sean Paul’s “Crik Neck” tune with Chi-Ching Ching is popping on the street dance circuit.
Now signed with Island Records, Sean linked with labelmate Ricky Blaze to cook up “Like This,” a hard-edged digital banger. “I grew up listening to Sean Paul so I was pretty excited to have the opportunity to work with him,” says Blaze, the producer responsible for Gyptian’s “Hold Yuh” and Ding Dong’s “Badman Forward” among others. “It was an honor to work with him.” The tune reaches Apple Music and Spotify on 10/7, but we’ve got it right here like Sizzla Kalonji. Boom.